The day after your wedding can hit hard. Everyone’s gone, the party’s over, and you’re left waiting weeks for your professional gallery to arrive. Cue the post-wedding blues. That’s where wedding content creation comes in.
Sooo… What Even Is Wedding Content Creation?!
Wedding content creation is iPhone-only coverage of your day. Instead of professional cameras, a wedding content creator (in my case, my sister Alex!) uses a phone to capture candid, behind-the-scenes moments. The best part? You’ll get all of the clips delivered within one week so you can relive the day right away.
Thanks to the internet, we now have a label for what I was already doing before it was trendy. I used to snag little BTS clips here and there and send them to couples, and they would light up. Now, Alex officially joins me to capture way more than just the occasional clip — she documents the whole day from her perspective while I focus on creating those still moments.
How Content Creation Differs From Photography + Videography
Here’s the breakdown:
- Wedding Photography = polished, high-res heirlooms you’ll frame, print, and cherish forever.
- Wedding Videography = cinematic retelling of your day, with highlight films or long edits.
- Wedding Content Creation = candid, iPhone snippets that feel casual, fun, and instantly shareable.
One big difference? Comfort. People are so used to phones being around that they relax more. That means you end up with goofy, tender, and natural clips you might not get with a big camera in their face.
And yes — content creation is way more budget-friendly than videography, making it a great middle ground for couples who want video without a huge investment.
What’s Included When You Add Content Creation with Alex
When you add content creation for weddings to your package, here’s what you can expect:
- iPhone-only coverage from my sis, Alex — a familiar face who feels like part of the crew, not just another vendor.
- Behind-the-scenes moments throughout the day: getting ready, guest reactions, first look nerves, speeches, dance floor chaos, and everything else in between.
- Fast turnaround — all of your content delivered within 72 hours.
- Hundreds of clips saved into an organized gallery for easy scrolling, rewatching, and (if you want) sharing on socials.
- No stress for your guests — everyone can be fully present knowing Alex has the candid video side covered.
What my Couples are Saying
“Erica also brought her sister to help take some cute videos throughout the day and I loved it. I had no idea it was a thing, but I can’t even tell you how many times I’ve rewatched the videos since. All the moments of the day I missed or wanted to relive, I get to!”
Basically: I’ll capture the polished, frame-worthy images. Alex captures the fleeting, instantly replayable snippets. Together, you get the best of both worlds.
The Moments Content Creation Captures Best
Some of the sweetest clips couples get from wedding day content creators aren’t always the ones you’d find in the professional gallery:
- A bride sitting with her mom and sister on the stairwell, holding hands and sharing memories.
- A group of friends hyping up the groom before he sees his partner for the first time.
- Guests laughing at speeches, or inside jokes that don’t translate in a photo.
- The little details you spent hours planning — table setups, florals, the way the wind picked up during vows.
Those in-between moments are where content creation is truly unmatched.
More Kind Words From the Sweetest Humans Ever
“Having the videos just brought to life the amazing photos! Getting to watch the videos and hear the laughter and the birds and wind and all the things in the background feels like reliving the day! Such a good add on, it’s really sweet to have those little behind-the-scenes clips of our day. Lots of memories brought to life in those videos.”
“I’ve saved so many of those videos and gone back to rewatch them. Especially the moments I wasn’t there for, like the boys getting little man ready! And I’ve watched the video of Bry crying probably ten times.”
Common Misconceptions About Wedding Content Creation
- It’s not just about social media. Sure, you can make reels and TikToks with the clips — and Alex will totally hook you up — but you don’t have to share them at all. The videos are for you first.
- It won’t feel overwhelming. With me and Alex, it’s all about reading the room. Couples constantly say it feels like having friends alongside them, not more cameras in their face.
- It’s not redundant. Photography, videography, and content creation each serve different purposes. Together, they give you the full spectrum of your day.
Content Creation vs. Guest Apps: What’s the Difference?
A totally fair question. There are apps out there where guests can upload their photos and videos from the day. And hey — those can be fun! But here’s the difference:
- Guests aren’t focused on documenting. They’re celebrating, eating, chatting, and (hopefully) tearing it up on the dance floor.
- The quality is hit-or-miss. Some guests nail it, others give you ten blurry shots of the ceiling.
- It puts responsibility on them. Asking your guests to “be your content creator” means they’re not fully present either.
- Consistency matters. With Alex capturing everything, you’ll have a cohesive set of clips that tell the story of the day, not a hodgepodge of random angles.
Guest apps = bonus.
A professional wedding content creator = coverage you can actually count on.
Should You Add Content Creation to Your Wedding Day?
Here’s my honest take: if I could redo my own wedding, I’d hire a content creator in a heartbeat. The day after, when the “it’s over” blues hit, I was begging friends for any shaky iPhone videos they had. Now, you don’t have to rely on chance.
Wedding content creation gives you:
- Instant memories to hold you over until your gallery is ready.
- Authentic, candid snippets that feel like you.
- Peace of mind knowing even the little moments are covered.
“Erica and Alex are truly an amazing sister duo who will make you feel at ease, make you laugh, help make whatever vision you have for your day a reality, and capture your memories in a way that feels authentic to you. I cannot thank them enough for making one of the best days of my life so magical. 1000/10 would share margs with these girls and hire them again in a HEARTBEAT!”
Your wedding or elopement is one of the BIGGEST days of your life. Photos will give you the heirlooms. Video (if you book it) will give you the cinematic retelling. And content creation? That’s the heartbeat in between — the messy, funny, tear-soaked, joy-filled snippets you’ll scroll through on your couch the next morning.
There’s not too many cameras. It’s not overwhelming. It’s me + Alex — a sister duo who know how to read the room, capture the vibes, and give you memories you’ll replay for years.
Curious about adding wedding content creation to your package? Get in touch here & let’s make it happen!
